D + R = the Creative shop

VENDING MACHINE

New media's interaction experience Is the focal point of pleasant to spread warm heart to share! 2011 Winter, Innisfree's Socks band photo box campaign Participated in campaign donations through DID and shared by SNS.

Overall Analysis

  • Technology‘s Innovation
    In this campaign, concept of purchase's becoming sharing and offline to online experience by DID is provide novelty to customer.
  • Public awareness
    People can meet the campaign not just in offline stores but Facebook, Subway's DAUM digital view, so it has wide effect.
  • User Experience
    Coin acquired through purchase, game-like experiences with coin for DID and the event proceeds via the interaction's makes participants enjoyed sharing experience.
  • Ramifications
    The theme of the campaign is expansion of donations, so it can be a new look through a variety of new media channels to the public.

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Work Flow

Emotional Marketing and New Media's Synergy

Heart-warming subject as donate and new media technology's meeting in this campaign evokes powerful synergy. Physical devices such as DID of giving pleasure of interaction to the participants and shows that these sharing can spread easy and quickly.


The Expansion of Experience with a Various Devices

Users can have fun through the touch screen, DID with coins and Prizes received. They can share it by PC or Mobile facebook. Also it's able to meet the events in the Interaction Spot advertising of Subway Station's digital view.



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