D + R = the Creative shop

INTERACTIVE DID

Reduced ½ calories than existing products of Ion drink named G2 is Released up in 2010 with D2r's online and offline promotions. It's targeting 20 to 26 girls who sensitive to trends and cares about beauty and wellness.

Overall Analysis

  • Utilized in a variety of small places
    To passed newly-released G2's First Impact, functionality application of G2's Buzz Creation installed in Seoul area for 11, a total of 18 units of Interactive DID was making progress for the main target audience of 20's women.
  • Flexible contents' changing
    Customers can experience and feel the first impact of G2 through they're enjoyed some DID games, flash motion, AR Augmented Reality Contents engaged with Shin Se-gyeong and recognized Brand's name and product.
  • High attention
    Configuration DID balance game's contents to related with diet such as Photo shoot, G2 game, AR (augmented reality) cards so customer can comparison it's calories to the other drinks. Also women who participated could get special giveaways for G2's attractive.
  • Optimized configuration for the place
    In conjunction with the brand Web site and On&Off Line of continuous event promotions, daily average of about 400, a total of approximately 36,000 User's experience G2 DID through about 3 months.

function


Work Flow

It's Experiential Marketing and Fun Marketing which people's experience with celebrity model who fits the brand's target. G2 targeted to women in 20s, so popular actress Shin Se-gyeong selected as image model. People enjoyed some games , photo shoots, AR Augmented Reality Contents engaged with her and recognized Brand's name and product.


Recently, consumers wants to having joy and fun about product to purchase. So D2r tried to increase the consumer's interest and attention for a product or brand with joyful entertainment - It called fun marketing.


Case Study

Interactive DID is...

To passed newly-released G2's First Impact, installed it functionality application for G2's Buzz Creation. Customers can experience and feel the first impact of G2 through they're enjoyed some DID games, flash motion, AR Augmented Reality Contents engaged with Shin Se-gyeong and recognized Brand's name and product.




  • Department store

    By providing information about the Products for customers who came in department store lead to the purchase.


  • Training center

    Can control visual elements or lights conveniently.


  • Subway Station

    Installed in places the floating population for Promotion of products.


  • Theater

    Provide a fun time for targeted audience to their Killing Time to waiting for the movie.

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