D + R = the Creative shop

MEDIA FACADE

27 February 2011 21:00, D2r's directing Building Mapping that beyond the limitations of space on the outer wall of Maniker headquarters building. Project 3D Stereoscopic image on the exterior wall for the represented
'Maniker' brand's message effectively.

Overall Analysis


  • For more efficiently representing the Brand identity, 3D building projection mapping on the exterior wall of the existing building was used. By considering the structural characteristics of the building and the exterior texture by utilizing.

  • It's like the exterior walls of the building wearing new clothe that keeps changing. three-dimensional images seems to colorful tiny ball sprung up of from the building is provide visual pleasure to lot of people, feels like they're watching some cartoon.

  • lots of people were very surprised and excited by whole process of the building's dismantled and re-assembled through 3D projection Building Mapping. Also this 3D Building Mapping is Conjunction with the user's mobile so they can choose their Building Mapping style.

  • This 3D projection Building Mapping has lot of scalability of advertising platform and also take advantage of the new media Branding methodology is presented.

function


system_overview


Work Flow

Branding

It can increase First Impact when opening ceremony of the new building or brand renewal effectively. also It can be used of the way from Simple Promotion to Brand Identity widely.
Certain places, iconic buildings and structures. and in the 3D projection Building Mapping is maximized by Impress .


Message-passing

This technology's Projection spectrum is very wide so it's available large Spectator. D2r's Building Mapping has the effect of big mass communication.


Variety of offline promotion's Available

It's available in a variety fields like outdoor promotions, including advertising campaigns, commercial events promotions, performances show-case with variety Mobile, online and offline connection.


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